Founded in 1977 MBM Productions International produces award winning SimuLyve® Virtual Meetings, SimuLyve® Social Media Marketing & SEO, Videos & Films, Face-to-Face Meetings and AV Production.

From The President's Desk

Posted Jan 24, 2017 at 4:59am by Steve Sulkin

SimuLyve® Transforms Clinical Trial Training World

What's SimuLyve? As its name implies SimuLyve simulates the in-person meeting experience using our proprietary process of pre-recording presentations live at your presenter's locations around the world, editing that video to look as professional as television, then streaming the video live or on demand to a virtual audience over the SimuLyve Network.  We've been producing SimuLyve virtual meetings for 17 years. Once you've experienced SimuLyve, you'll never go back to traditional webcasting.

SimuLyve On Demand for Clinical Training Solves Budget & Legal Issues

It's commonplace that GCP, SAE Reporting, Publications, OC/RDC and other similar clinical trainings are presented in person redundantly at every Investigator meeting. We've all been there. It's late in the afternoon on the second day of an investigator meeting, the audience has dwindled to just a few and for hours, presenters are speaking to almost no one. The net result being that during most face-to-face meetings many HCPs aren't certified on important patient safety and legal matters, which is a signifiant and real audit risk for the sponsor.  This scenario gets played out at tens of thousands of investigator meetings every year, wasting enormous funds, making1 day meetings into 2 day meetings and importantly, not disseminating the informationto proper audit standards because almost no one is in the audience to listen to it and therefore most of the audience leaves the face-to-face meeting un-certified.

SimuLyve has changed all of that and now for millions of healthcare providers they can be trained, tested and verifiably certified on GCP, SAE, OC/RDC and similar trainings in the SimuLyve cloud at a fraction of the cost of face-to-face training.SimuLyve On Demand for Clinical Trial Training will reduce the length of your investigatormeeting by up to a day and at the same time HCPs will be certified by SimuLyve, a legally binding process protecting patients and sponsors of studies. This will save significant budget and guarantee that your site staff will be in compliance with government regulations and your own company's policies regarding GCP, SAE and other training.

SimuLyve Investigator Meetings, Virtual People Want to Watch

SimuLyve is similarly transforming the investigator meeting itself.  It's nice to
meet in person, we all want to. So the question isn't in-person meetings versus 
virtual. The real question is when you can't hold an in-person meeting because of budget or time constraints or you've simply decided it's no longer prudent in today's world to waste millions of dollars unnecessarily on a face-to-face meeting, what's your next best alternative? Before SimuLyve there were only two choices: travel and spend millions on face-to-face meetings or hold the universally loathed "Death by Powerpoint" slide audio webcast. But now there's a third alternative, SimuLyve®.

To book a SimuLyve Meeting email   

It's Not Webcasting, It's SimuLyve®

For more information email

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Posted 2017-01-23T22:54:00.001-06:00 by Steve Sulkin

Is Anyone Out There?

Ensure Your Webcast is Watched

Content is king. Of all the tactics used during webcasting to increase engagement (polling, Q&A, etc.) the only truly successful way to ensure an engaged audience is to produce professional virtual medical content that people actually want to watch. Imagine if the Game of Thrones was a dry Powerpoint presentation?  No one would watch it.  The same applies even to investigator meetings. The reason people don't want to watch the typical investigator meeting webcast is because it's not watchable.  

Your webcast doesn't have to be the Game of Thrones, but it doesn't
have to be unwatchable either. A typical webcast, which is a slide narrated by
a phone call or a video that's merely a head shot of the presenter at the podium,
doesn't come close to simulating a face-to-face meeting.  No one wants to watch
it.  Ask people if they like meetings that are webcast and they almost universally
say no, when their only exposure is to the typical.

The solution is to learn from the TV industry. Television knows how to engage an
audience. They've been simulating the real world since the 50's. But corporations
often lag behind the technological times in communication and webcasting.
We at SimuLyve® come from the television industry and use television technology  to create virtual SimuLyve Investigator meetings that engage and therefore truly educate audiences.  The bottom line of an investigator meeting is that you must relay the protocol.  If no one watches the meeting because they're not engaged, they won't learn the protocol and this will cost you dearly down the road as the study progresses.

To ensure our viewers watch our SimuLyve Virtual Investigator Meetings and like
them as much or more than face-to-face meetings, we do what the news does.  Our crews around the world videotape your presenters wherever they are.  We edit that videotape by combining the presenter and their presentation through sophisticated editing techniques. Then we stream that engaging video live to a virtual audience who can ask questions and interact with each other, simulating the in-person experience.

That's why it's called SimuLyve®.

Once your viewers are engaged and online, SimuLyve's sophisticated tracking begins to ensure you know "who's out there" and what they've accomplished.  We track their IP, what they've watched, their test scores, their certifications and all else they do while they're on the SimuLyve Network. Then we share that data with you in detailed audit-ready reports so that you know exactly who's trained on your protocol.

Watch this 1 minute TED talk

You'll see exactly what we mean when we say...

It's Not Webcasting, It's SimuLyve®

For more information email
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Posted 2017-01-23T22:43:00.000-06:00 by Steve Sulkin

How to Stay Secure Online and Off

When you log onto to an online webcast or you attend a physical meeting, you assume your data, your presentations and your words are secure.

But are they?

First, let's look at risk of virtual meetings verses physical meetings. Would it
surprise you that your risk is often greater at a physical meeting than a virtual
one?  The reason for this is because contrary to what you hear on the news, some of the easiest ways to put your confidential information at risk is to allow someone to hear it or take it from you while you are out and about in the real world.  

For instance, how hard or easy would it be to have your laptop stolen, for someone to pick up a piece of paper at your meeting or simply sit in on your meeting when they weren't invited?  When's the last time you were carefully checked and ID'd every time you walked in and out of your meeting at a hotel? 

When did you last see security guards at every entrance to the ballroom scanning badges and matching against IDs?  Maybe at a convention this occurs to some degree, but rarely is that standard practice at the typical corporate meetings like an investigato meeting.  The reality of physical meetings is that they take place at hotels where ballrooms have many entrances and security is scanty or non-existent.

Now, let's compare SimuLyve virtual meetings.  The most important security measure you can take with virtual meetings is to ensure that you have the type of online security in place as we do at SimuLyve.  Our cloud servers are at a location with biometric authentication and a whole host of state of the art securities and backup procedures.  Our strict well developed protocols regarding the complicated world of version control ensure that your data you present is your most up to date data. Viewers to our virtual meetings are uploaded to pre-populated credential protected databases to ensure that only approved attendees can enter the meeting. When viewers log on they attest that they are the viewer associated with the credentials they entered - a legal protection for you. Viewers' IP addresses and movements throughout the virtual meeting are tracked. Many of the above procedures aren't even possible at physical meetings and the ones that are, are rarely enacted during physical meetings.

At SimuLyve we follow the highest standards and practices of security, backup and authentication in the industry.  We understand not only engineering security but also the world of investigator meetings and their unique needs.  Just as you protect your data for the study, you need to ensure you're working with a company that protects the data at your meetings, both virtual and physical.

We at SimuLyve produce both physical and virtual meetings and are committed to making both experiences exceptionally secure.  Secure online. Secure in-person.

It's Not Webcasting, It's SimuLyve®

For more information email
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